Privacy & Cookies

This Privacy Policy applies to all individuals who use the services of:

Hotel Anemone Lech GmbH & Co KG
A-6764 Lech am Arlberg 431
Phone: +43 5583 3539
Email: info@hotelanemone.com

We aim to inform you about the type, scope, and purpose of collecting and using your personal data by our company. We respect your privacy and are committed to strictly complying with legal regulations regarding the processing of your personal data (EU Regulation No. 679/2016 (GDPR), DSG, and TKG 2003). All personal data is processed based on these legal principles.

The data controller is Hotel Anemone Lech GmbH & Co KG (info@hotelanemone.com).

Information Obligations (Articles 13 and 14 GDPR)

Your personal data, including:

• Basic information (e.g., name, address, email address, phone and fax numbers, date of birth, customer number), language, and license plate number;
• Data provided in travel documents (e.g., passport number, issuing authority, validity, nationality) and identification documents (e.g., ID cards, driver’s licenses, issuing authority, validity);
  Payment information (e.g., type of payment, data related to EC cards, credit cards, and bank cards);
• Duration of stay and related destinations, hotels, contacts, conditions, special services, health data, frequent flyer numbers, personal preferences;
• Special categories of data, such as health information and data about specific needs or marital/partnership status.

This data is required to provide our services, such as booking travel, guides, gastronomy, rental vehicles, transfers, registration, insurance, events, tours, vouchers, ticket bookings, and more. The data is stored and processed for these purposes and may be transferred to third parties, including service providers in non-EU countries, who assist us in delivering the best possible service.

​Legal Basis for Processing

• The legal grounds for processing your personal data include:
• Fulfillment of our pre-contractual and contractual obligations to you;
• Your consent;
• Legal, contractual, or other obligations on our part (e.g., documentation rights and obligations under accounting, tax, customs, or reporting laws);
• § 96 TKG;
• Our legitimate interests (e.g., improving customer service, including direct marketing, or safeguarding our legal interests).
  
  

Data retention depends on the duration of our business relationship, your consent, and our legal obligations. In cases of regular collaboration, we aim to continually meet your needs for optimal customer service.

Our Websites

When you access our website, your access data (e.g., visited pages, files viewed, date and time of access, IP address, browser, operating system) is automatically collected and stored. These data are used for internal statistical purposes, security, and to optimize our services. Access data may be evaluated to investigate illegal activities.

By entering personal data into contact forms, you agree to their transmission, storage, and processing for the duration of your inquiry. This includes inquiries via forms, chat, and emails. We also store your IP address for security purposes.

Newsletter
​You may subscribe to our newsletter by providing your email address and consent. The subscription is activated once you confirm via a link sent to your email. You may provide additional preferences to tailor the newsletter content. Each newsletter contains information on how to unsubscribe. For further assistance, contact us at info@hotelanemone.com.


Data Transfer to Third Parties

Your personal data may be transferred to:

• Processors (e.g., for electronic advertising) or third parties required to provide the services you requested, who are obligated to adhere to applicable data protection standards.

Outside the EU, if necessary, where we ensure appropriate data protection through standard contractual clauses, adequacy decisions, or certifications. If this is not feasible, we will notify you and seek your consent.

Cookies and Tracking Technologies

We use cookies and similar technologies (e.g. Local Storage and Session Storage) on our website. Cookies are small text files stored on your device that save certain information.

Types of cookies:

• Strictly necessary cookies: These are required to ensure the basic functionality of the website (e.g. page navigation, form functionality).
• Analytics and marketing cookies: These help us analyze user behavior and improve our website and, where applicable, display personalized content.

Legal basis:

Strictly necessary cookies are used on the basis of our legitimate interest (Art. 6(1)(f) GDPR).

All other cookies (in particular analytics and marketing cookies) are only used based on your consent (Art. 6(1)(a) GDPR).

Storage duration and control:

Cookies remain stored on your device until you delete them or their storage period expires. You can adjust your cookie settings at any time via our consent tool or disable cookies in your browser settings. Please note that disabling cookies may limit the functionality of the website.

Use of Third-Party Services

We use content and services from third-party providers to improve the functionality and user experience of our website. This may involve the transfer of personal data (e.g. IP address) to these providers.

Google reCAPTCHA

We use Google reCAPTCHA to protect our forms from misuse (e.g. automated bot attacks). Provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The use of reCAPTCHA is based on our legitimate interest in securing our website (Art. 6(1)(f) GDPR). Data may be transferred to Google servers, including those located in the United States.

More information: https://policies.google.com/privacy

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited.

Google Analytics uses cookies to analyze your use of the website. Your IP address is anonymized within the EU (IP masking). In exceptional cases, the full IP address may be transmitted to servers in the USA and shortened there.

Processing is carried out exclusively on the basis of your consent (Art. 6(1)(a) GDPR).

You may withdraw your consent at any time or prevent cookies from being stored via your browser settings.

More information:

https://support.google.com/analytics/answer/6004245

https://policies.google.com/privacy

YouTube

Our website uses embedded videos from YouTube. Provider is Google Ireland Limited.

When you visit a page containing an embedded video, a connection to Google’s servers is established. Personal data (e.g. IP address) may be transmitted.

The use of YouTube is based on your consent (Art. 6(1)(a) GDPR).

More information: https://policies.google.com/privacy

Google Maps

We use Google Maps to display interactive maps. Provider is Google Ireland Limited.

When you access a page with an embedded map, a connection to Google servers is established, which may result in the transmission of personal data (e.g. IP address).

The use of Google Maps is based on your consent (Art. 6(1)(a) GDPR).

More information: https://policies.google.com/privacy

Trackboxx
This website uses the web analytics service Trackboxx provided by Trackboxx GmbH, Germany.

Trackboxx is used for the anonymized analysis of user behavior in order to optimize the website.

According to the provider:

• no cookies are set
• no full IP addresses are stored
• only anonymized usage data is processed (e.g. page views, browser type, device type, duration of visits)
  
  

Since no personal data is processed, no consent is required.
The legal basis is Art. 6 (1) (f) GDPR (legitimate interest in optimizing our online offering).
Further information: https://trackboxx.com/datenschutz

Note on Data Transfers to Third Countries

When using Google services, personal data may be transferred to the United States. Such transfers are based on appropriate safeguards in accordance with Art. 46 GDPR (e.g. Standard Contractual Clauses).

Rights of Data Subjects You have the right to:
​Access your stored personal data;

Request correction, deletion, restriction, or transfer of your data; Object to processing based on our legitimate interests or for direct marketing purposes. You can withdraw your consent at any time. For inquiries or to exercise your rights, contact us at info@hotelanemone.com.

For complaints, you may contact the Austrian Data Protection Authority (DSB): Barichgasse 40-42, 1030 Vienna.